

In fact there are multiple algorithms that are fed into other algorithms, that come together to produce an overall ranking of a page or website. Google’s ranking algorithm is a black box. SEO testing shows you what actually works. This brings us nicely to why we should be running SEO Tests… Why Run SEO Tests? This can be based on an individual page or section of a site over two time periods, a specific query, two separate groups of pages you run as a split test, or a group of pages you continually track to help you show your work is bearing fruit.

We look at clicks, impressions, position, click through rate, and the number of queries ranked for. SEO testing is the process of measuring and evaluating the results of a change you make to a page or your site in relation to organic search traffic.Ĭomparisons of clicks and impressions for a test and control in an SEO test

How do you prove the work you are doing to a website is offering a return on investment by getting better rankings and more clicks from Google?
